City Retail Strategy 2015-20

 

Download the Experience Adelaide Year Two Delivery

The ‘Experience Adelaide’ City Retail Strategy has been developed to guide the city retail sector towards a sustainable future.

‘Experience Adelaide’ acts as a blueprint to improve the competitiveness of the city’s retail sector as a critical component of the city economy. It is a framework for building greater capacity in a multi-channel environment, where customers are targeted with constant messages to win their custom and loyalty.

In the future, the city will boast a compelling retail offer which leverages the diversity of the cultural, tourism, health, educational and sporting assets of the city and reflects the needs and aspirations of its many visitors.

Our Vision

The City of Adelaide offers a remarkable shopping experience complemented by authentic and unique city experiences creating a prosperous city economy.

To achieve this vision, four key strategic outcomes have been identified for the ‘Experience Adelaide’ Retail Strategy:

•    A Remarkable Experience
•    A Compelling Retail Offer
•    A Destination of Choice
•    A Prosperous Retail Sector

The Strategy focus on building and promoting authenticity will create more remarkable experiences. Retailers will view their shops as being far more than a point of distribution for their goods or services. Instead, city retail shops will become places to visit and interact as an essential component in experiencing the overall vibrancy of the city of Adelaide.